SEARCH ADVERTISING IS QUITE DIRECT.

Search advertising is very popular. It's a $13 billion market and growing.

That's because it's been proven to be very effective. Marketers, for the first time, can pinpoint the moment of customer research. Marketers can report on not only the productivity of search advertising in click rate, but also in conversions.

With Google's presentation, the search advertising is deployed always on the right hand side. There are premium positions in the colored bar at the top of the natural listings, but that only appears when there are five or more ads on that particular keyword. Note in the graphic on the left that the ads appear on the right of the browser window.

• An impression is when the ad is presented to a potential visitor. With search advertising, you pay only when someone clicks on your ad. Sometimes they click, and sometimes they don't. Clicking more than 0.5% of the time keeps the ad in operation, otherwise Google will discontinue your ad because it's below the minimum performance threshold. Click rates of 4% or 5% are outstanding.
• With search advertising, a click costs. With Google, it's a minimum five cents per click, and the maximum you'll pay is determined by you when you set up your search advertising campaign.
• A conversion is when a visitor who came from Google passes through a transaction or collected sticky content. These are often 2-10% of the Google visitors, and can be reported in your account statistics presentation.

Googlemeister can provide sound advice on how to effectively leverage a Google advertising buy, and even write productive online ads. It really is quite easy and cost-effective. All an advertiser needs to start is a credit card and a web browser.