WORKING WITH THE 'RIGHT' KEYWORDS CAN FOCUS CONTENT ENGINEERING.

The key is to optimize the site for the most effective keywords.

This sounds so simple, but it is the central flaw in virtually every search optimization effort. That's because the most common pitfall in content engineering is to optimize search performance for keywords that aren't key. That is, optimizing the web site for keywords that don't matter. They don't matter because they are keywords that nobody is searching for. That's like putting up giant billboards on your driveway.

Keywords are not always obvious.

Googlemeister leverages online resources to calculate search word inventories. An inventory database approximates how many people searched on any keyword, or keyword phrase last month. That's our guide to avoiding one of the most important pitfalls.

Together, we brainstorm the list of keywords and keyword phrases and optimize the site for those people actually searched on. Once in a while, we may decided to optimize a site for a keyword phrase that we believe will become very popular through the clients' marketing efforts. In any event, all of our reports, whether it's a detailed analysis of the current site, recommended changes or a report from the retainer service, we report the relevant keywords and their respective inventories.