CONTENT ENGINEERING TUNES CONTENT TO IMPROVE SEARCH RESULTS.

There are a number of rules that must be followed in the content of a webpage in order to satisfy Google's expectations. Content engineering is the discipline of applying rules to content to make the web page more relevant to search engines and their users.

Content engineering is a new web marketing discipline.

Just like copy writers are a discipline of advertising teams, so the content engineer plays a special role on web development teams. Content engineers apply their knowledge of search engines on teams with web developers and product marketers to create a new process for highly relevant content.

Optimizing the content is only part of the tasks of the discipline. Other dimensions include keyword selection, competitive monitoring and link management. There are direct and indirect keywords for any given market domain. Indirect keywords are often easier to earn #1 position. Developing a keyword strategy is an important part of the skill required within the content engineering discipline.